I have discovered a vibrant community, full of passionate people. Unfortunately, they speak Portuguese -- although, having said that, several of them have taken pity on me and translated their comments into English. I joined the Interactic 2.0 community in response to an invitation from its founder, Jos� Paulo Santos, and am pleased I did. Read on for more information about why I joined, and the awkward questions I asked once I'd been accepted.

I attended a very interesting Westminster Media Forum seminar recently on the subject of journalism and public relations (PR). I will be reporting on that in due course, but in the meantime I wanted to write about these issues in relation to integrity in blogging. It's an article that has been developing in my mind for some weeks now, and the seminar has helped me to put a few of my thoughts in order.

The questions are: how does one maintain one's integrity, and how does one prove that one has done so?

The virtual personas idea caught my eye, and having investigated it I think it's worth looking at, despite some misgivings. And there's a possibility of winning some money too.